After accusing Bing of copying its search results, Google uses “hiybbpraqag” to get some more positive attention.
The Google versus Bing spat has escalated and out of it “hiybbpraqag” has made its way into our vocabulary. The now eponymous phrase was originally used by Google to test whether Bing was copying its search results. Google engineers rigged a system of faux results for uncommon or misspelled queries, including user searches for “hiybbpraqag.”
As the search engines battle it out and the public continues to try and discern who’s wronging whom (we ran our own test), “hiybbpraqag” is rising to infamy. Stephen Colbert even labeled it “a word meaning you got served.”
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